Charity Auction Media Kit: Professional Graphics for Your Fundraiser

Professional graphic design helps charity auctions attract more donors and drive more bids. According to CharityAuctions.com platform data, more than 50,000 organizations have used CharityAuctions since 2007. The CharityAuctions Media Kit gives your event professionally designed social media graphics at a one-time cost starting at $99, with no recurring design fees. This section covers what is included and why professional design is worth the investment.

Why Professional Graphic Design for Nonprofits Increases Donations

Professional design communicates that your organization is credible, organized, and experienced. Donors make split-second decisions about whether a fundraiser is worth their time and money. When your promotional materials look polished, donors trust the event.

According to CharityAuctions.com platform data, auctions with mobile bidding raise an average of 43% more per event than paper-based formats. Strong promotional materials that reach donors on their phones are one of the highest-leverage investments before event day. See charity auction promotion for a full promotion calendar and closing reminder templates.

What's Included in Our Charity Auction Social Media Kit

Our Media Kit comes with a collection of marketing materials for both digital and physical channels.

Each asset is ready to download and use. We'll incorporate your branding and design according to your mission. You edit customizable fields with final dates, contact info, or specific links for your auction.

Event Banner

We'll design a professional header graphic for your auction according to your branding guidelines. Sized for LinkedIn, but usable on your auction page, in emails, and elsewhere.

Facebook Event Cover

An additional banner sized for your Facebook Event Page cover photo. A professionally designed cover helps get your event shared on Facebook.

Social Feed Posts

A variety of visually-appealing social media posts:

• Event announcement
• Item highlights (donors want to see what's available)
• Auction start announcement
• Sponsor recognition post
• Or any post you request

Instagram Story Templates

Vertical format content for Stories:

• Auction countdown
• Last-minute call for bidding
• Or any post you request

Use Instagram's "Stickers" feature to add links, countdowns, etc. on top of the designated spaces.

Promo Reel

You can request a video in addition to static content. We'll include a dynamic promo reel that announces your auction, showcases your auction page, and highlights items in a punchy, engaging format.

Table Flyers and Signs

Print-ready PDFs of charity auction flyers and signs for in-person events. These include QR codes that link to your registration page. Display at your venue, hand out at events, or post on community boards.

How to Inquire About Our Media Kit

Our designers will consult with you about your auction needs and branding. If you need something not listed above, we'll create custom assets with a consistent look.

To purchase your charity auction Media Kit, book a consultation call and let us know you're interested in the media package.

Where Should You Market Your Auction Online?

Once you have your marketing materials, where do you use them?

Facebook

Facebook is effective for reaching older and local donors.

• Create a Facebook Event (not just a post) and add your cover photo
• Post updates on your main page and on the Event Page itself
• Tag sponsors and ask them to share
• Post in local community groups without spamming

Instagram

A highly visual platform where graphics matter.

• Stories: Live item reveals, countdowns, repost attendee stories for social proof
• Feed: Announcements, item highlights. Use location tags and local hashtags
• Reels: Typically get more views than feed posts. Trending audio can help reach more people

LinkedIn

Great for major donors, sponsors, high-ticket items, and table sponsorships.

• Create a LinkedIn Event for formal invitations
• Tag corporate sponsors for free visibility
• Frame live auctions as a "networking opportunity"
• Share sponsor spotlights with a business impact angle

Email

Graphics make emails more engaging. Reuse social graphics in email newsletters:

• Use banners in email headers to announce your auction
• Use item feature graphics as images
• Link to social posts, videos, and event pages

Partner Networks

Share graphics with your network so partners can promote without designing.

• Send partners a "social media toolkit" with graphics and pre-written announcements
• Ask sponsors to feature your event in their newsletter
• Get board members to personally invite their networks

Don't forget to write strong captions. Get tips on using AI to write promotional text for your auction.

More Ways to Make Charity Auctions Easy

Check out our how to run a charity auction guide, our list of companies that donate to auctions, and silent auction software for a full platform overview.

Create your auction or book a call to request the Media Kit.

---

This guide is maintained by CharityAuctions. For promotion resources, see charity auction promotion and auction marketing what to say. Questions? Talk to our team.